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normcore signature conditioner - 9.2 oz / 275 ml
-70%

normcore signature conditioner - 9.2 oz / 275 ml

Regular price $3.00
Sale price $3.00 Regular price $10.00
Unit price
jam packed with vitamins + antioxidants for moisturized, soft + nourished strands.
dream routine overnight hydrating hair mask
-70%

dream routine overnight hydrating hair mask

Regular price $10.20
Sale price $10.20 Regular price $34.00
Unit price
go to bed with this overnight mask, resulting in hair that is 3x more hydrated...
soulfood nourishing hair mask - 8 oz / 250 ml
-70%

soulfood nourishing hair mask - 8 oz / 250 ml

Regular price $4.50
Sale price $4.50 Regular price $15.00
Unit price
a vitamin + nutrient-packed creamy hair mask that deeply conditions + softens strands.
frizz fighters set anti-frizz shampoo, conditioner + treatment
-70%

frizz fighters set anti-frizz shampoo, conditioner + treatment

Regular price $15.60
Sale price $15.60 Regular price $52.00
Unit price
3 steps for 3 days without frizz*
the wizard detangling primer (original) - 5 oz / 150 ml
-70%

the wizard detangling primer (original) - 5 oz / 150 ml

Regular price $4.80
Sale price $4.80 Regular price $16.00
Unit price
all-in-one hair priming mist that detangles + protects against thermal damage
amika x Ellis Brooklyn limited-edition perk up GUAVA GRANITA dry shampoo bundle set
-70%

amika x Ellis Brooklyn limited-edition perk up GUAVA GRANITA dry shampoo bundle set

Regular price $15.00
Sale price $15.00 Regular price $50.00
Unit price
scent stack with limited-edition perk up GUAVA GRANITA + an Ellis Brooklyn perfume sample—a $50...
super-sized strength repair set the kure shampoo, conditioner + mask
-70%

super-sized strength repair set the kure shampoo, conditioner + mask

Regular price $53.40
Sale price $53.40 Regular price $178.00
Unit price
save 25% with this jumbo wash + care set made especially for those with damaged...
amika x Ellis Brooklyn limited-edition perk up GUAVA GRANITA dry shampoo
-70%

amika x Ellis Brooklyn limited-edition perk up GUAVA GRANITA dry shampoo

Regular price $8.70
Sale price $8.70 Regular price $29.00
Unit price
get actually cleaner hair between wash days with a sweet twist on the #1 dry...
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meet the protector

a 3-step system that works together to lock in color + leave hair vibrant, shiny + 11x stronger.*

prepare for compliments

Savings Up To 70% OFF

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bundle + save

choose your dream wash care, styling, or travel products + get savings with our new bundle builder

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the #1 dry shampoo in the US* just got sweeter

meet perk up GUAVA GRANITA dry shampoo, a limited-edition collab that combines the clinically proven oil-removing formula you love with a sweet juicy scent you can’t resist.

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perk it up!

Shampoo + Care

prime + protect

masks + treatment

styling

value sets

scalp care

smooth contr

the amika effect

we're here to spark that radiant, powerful kind of confidence that

comes from feeling good in your skin, inside + out.

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a new kind of color care

protector collection is a game-changer for you (+ your colorist)

the protector's best friend

reduce breakage + prevent future damage with our color-safe strength repair collection